The rapid development of China, and foreign exchange comprehensive, look to the electric tools industry, and in recent years in fast development, the contrast relevant foreign enterprise or are falling behind level. Professional personage to think, to make power tool industry rapid development, the technology is very important. The particularity of the industry and power tools, it is to belong to high technical content of industry, the enterprise must actively introduce relevant technology and improve their strength.
Power tool industry, belong to advanced equipment manufacturing industry, and enhance service in advanced manufacturing industry. Electric tools is generally used in aerospace, high iron construction, shipbuilding, automobile industry, booster cables and other advanced equipment manufacturing and construction road, decoration, wood processing, metal processing and other production field.
The global power tool industry, according to the product technical requirements, application field and other characteristics, can be divided into industry-specific, professional level and DIY household level three levels. Among them, industrial electric tool product is mainly used in the process accuracy or work environment protection requirements of high job site, such as aerospace field, has high technical requirements, the profit high, the characteristics of small market scope; DIY household level power tools main is applied in the accuracy requirement not high and continuous operation time is not long occasions, such as the family repair, simple decoration of occasions, has the technology content low profits, the characteristics of low.
At present China most electric tool production enterprise are in the production of household electric tool product DIY level, product sales main price as means of competition, and the overall present a kind of low-end, disorder of the competition.booster cable And professional level power tools whether in technology content, application scope, the added value of the products or product in gross margin, are far beyond the DIY level product. Professional level power tools itself power is great, high speed, motor life is long, can continue to long time duplication of work, with high technical content, high profit margins, market range, high, brand value industry threshold higher characteristics.
China's domestic market power tools for Germany Bosch, Japan all the livestock field, Japan's Hitachi, the wei and other foreign brand giant firmly hold. In recent years the trend looks, foreign brand of the domestic market share falling channel, sharp odd electric tool rise constantly expand market share, replace imported brand. In the domestic market share in the top four, sharp odd shares is the most promising young, but it is the fastest growing a rookie, the factory has a production from seven years time, they are already among the first four market, has nearly years of history overtake Germany Bosch, Japan, the field of animal husbandry trend.
Looking across the industry environment, the Chinese are in full swing, the industrial upgrading to develop advanced manufacturing industry, and the resulting high iron, ships and other infrastructure construction, advanced equipment manufacturing continuously devotion, develop and upgrade, to power tools industry made an unprecedented market and development opportunities. According to statistics, China's electric tool market capacity by 25% per year is the rate of growth of rapid growth, by 2012, market capacity will reach 20.5 billion yuan. Sharp's shares will be that by the capital market, in this industry development in the feast of the strategic industry leaders firmly occupy position. On the other hand, after the financial crisis the pattern of international industry in strategic adjustment, China's industry and the transition to undertake to sharp odd made in the international market has as opportunity. In recent years, sharp odd has gradually tried to the independent brand in the international market to the march, and in the international market consumer groups has obtained good market response. According to the financial data released, sharp's independent brand in 2010 the export sales year-on-year growth has the more than two times. It is conceivable that the future, sharp odd brand in domestic and international market performance are worth the wait.
Throughout the domestic power tool industry status, the production of household electric tool product DIY level of the enterprise occupied most, can form the product series of professional level product factory is extremely rare, industry concentration is low, the lack of leading enterprise. From the development trend, between domestic brand will experience industry reshuffle, and finally form by a few leading enterprise and the standard and the orderly situation; Domestic and foreign between brand, also shall redistribute market share, battery cable domestic brand continuously alternative foreign brands. The internal integration industry needs, will give the industry leader to hold qing. Can foresee, sharp odd, as only a main electric tools of the listed company, and the opportunity to also has the ability to stand on the stage of the capital market, promote China's power tool industry resources reorganization and restructuring pattern.
In the era of information science and technology, electric tools industry development, the technology is very important, the enterprise must fully realize this.