In the second half, including tencent, sina, the Internet giant has also high-profile announced layout pay field, expression of e-commerce into determination. In late August the Internet meeting held before and after the news of the catch the eye with three, one is su ning electric equipment performance of the first half and released the next 10 years planning, send force aggressively online business; 2 it is sina says it may in the not too dependent on the logistics of light e-commerce "aspects tried; Three is tencent formally proclaimed electronic business line, the program including B2B2C large platform of the three, e-commerce platform. This means that, in order to SuNingYi bought as a representative of the traditional enterprise "new electric business" camp will send force to B2C, electric business field will be on "three kingdoms"--in addition to the Internet giant camp outside intervention, the traditional enterprise swiftly. The strength of the new forces rise, certainly will will disturb the original pattern, B2C or again the face industry reshuffle.
The situation looks into overthrew the so-called "electricity business is about to collective winter" theory. Why side "winter", and the other side in "go"? Erin experts to media explained, "winter" theory "capital for the winter" essentially refers to the--to the endless financing support inordinate is the characteristic of development of pure electric business camps is definitely make "winter". And for moneybags SuNingYi purchase "new electric business" is not. booster cables Instead, because B2C overall market growth is very high, SuNingYi bought as a representative of the new electric business a year unconventional, greatly develop the electronic commerce field in the development of itself, this has prompted the Internet giant put aside concerns, speed up the pace of the electronic commerce in.
Does this mean that the two strands of new power will lead the B2C industry reshuffle after? In the expert opinion, according to barrel principle, they all have their own "long board"-SuNingYi purchase "new electric business" of the supply chain advantage and the Internet giant's own social networking sites and social tool powerful flow and the exposure advantage. But the real can decide their future development of height, is if they could effectively compensate for my "short board". But experts say: although pure electric contractor and the Internet giant has long board, but their long board, also is the online resources section, is actually the SuNingYi purchase through the market input and effective marketing can quickly after, and SuNingYi purchase of the whole supply chain-that is long board "service and experience", which is the key of e-commerce in the future-is in a time is, I'm afraid the other two camps elusive. Tencent senior executive vice President WuXiao light admitted: "we note that, in the electronic commerce field, the whole industry chain is very different". "The industry chain ability", it is to SuNingYi bought as a representative of a traditional enterprise DNA "new electric business" to the rapid rise of the, the key to win the market.
Experts say, "the new electric business" to the rapid rise of collectivization, is "the integration of industry chain" victory-that is a integration upstream suppliers of resources, a LiPin back end and the service-it has been SuNingYi bought success proved, also identified domestic electronic commerce B2C field development in the new period the correct road.
If SuNingYi bought from 2010 high-key enter the business field on, let a person feel is a change of power industry, the reason come from the following respects: first is the front end. From product point, su ning electric equipment to traditional management of all the electricity and 3 C takes the lead in the strength, integrated upstream suppliers of resources, booster cable has great advantage. "Others may take money to buy goods, but not to, because suppliers break the existing retail channel pattern." If don't have a strong ability to integrate the upstream, who was the word of the manufacturing of the life of the agent, the channel, who will be affected by the conflict of interest blow.
After the same end. Today's electronic commerce LiPin focus, is the back end and service, only from the jingdong, clean out treasure of logistics strategy as evidenced by. Su ning now have nearly 1500 stores, 93 distribution centers, more than 4000 after-sales service network. So years of accumulation of offline advantage, greatly saves SuNingYi bought the delivery time and cost. At present, SuNingYi purchase can do in over 100 cities realize half day of, more in 220 cities to realize the next day, this ability is far below the current pure electricity is not business and the Internet giant can match.
In fact, the Internet giants are very clear its own "length board" is, and therefore, they electric business strategy of the first step, almost all is first building "light business" platform, and pure electric business direct exchange of the camp, battery cable and not to go to the YingPin SuNingYi and buy "whole industry chain".
In a word, is being formed in the high-speed development of the "new electric business", the pure electric struggling business, be careful of the Internet giant withthisgoalin mind is the characteristic of industry pattern, is making industry more competitive. American electric makers now rank in the top ten enterprise nine of the home has traditional enterprise background, but in China, the traditional enterprise if firm development B2C strategies, the probability of success is far greater than any other of the background of the enterprise.