As a "home appliance to the country" the enterprise, the United States of its air conditioning, the refrigerator, washing machine product 2009 sales in the rural market got a boost, an increase of more than 40%. By the end of December, 2009, the air conditioning products being the top production industry, the market share of more than 30%, and the directly from the "home appliance to the country" sales of nearly 3 billion yuan; The refrigerator shipments to the country more than over 60% of the total, which FaHuoLiang in December alone, more than 400000 sets; The washing machine product shipments to the country also accounted for 50% to total sales.
By the end of 2009, the national big increases in the fields of electrical home appliances products highest price, including refrigerators, booster cables washing machines of the highest price separately from 2500 yuan, 2000 yuan increase to 4000 yuan, 3500 yuan.
"It certainly is a beautiful big opportunities, 'home appliance in the national scope to the country" since the implementation of the sustainability of the beauty, strategic investment. Air conditioning, refrigerators, washing machines and other products are designed for the rural market collaborated with performance design, to meet the consumption demand of rural consumers. The highest price increase countryside, make product optional unprecedented scope expanding, will further open the rural market." Beautiful refrigeration group China brand Marketing Department deputy director market ZhangBin told a reporter, "home appliance to the country" policy implementation intensified efforts will make the positive effect of the policy of further revealed, and in better satisfy the demand of the rural market at the same time, it will be fully mobilize home appliance enterprises to exploit the enthusiasm of the rural market.
As the economy picks up up well, rural residents income increases, the rural consumers for electrical appliances product demand continues to improve, especially the highest price of ascension that make frequency conversion air conditioning, the large capacity refrigerator, platen washing machine and other high-end products expected to join the booster cable "home appliance to the country" products ranks. This will effectively activates rural consumer market. At the same time, the rural market of product quality, performance, energy consumption and supporting service requirements are constantly improve, home appliance product of the enterprise competition and brand competition will be more intense. To raise the overall competitiveness of enterprise only in at the same time, find means, with products in the market advantages to invincible.
It is reported, in line with the "home appliance to the country," beauty in production, logistics, marketing, after-sale service, overall improvement battery cable "home appliance to the country" guarantee ability, and in the light of the rural market in a series of special market research activities, according to rural consumer spending characteristics and individuality demand, designed, developed a series of suitable for rural market custom products. In addition, the United States spent heavily designed for "home appliance to the country" tailor made 5000 cars to the country home appliance special work car into three level 4 market, these vehicles can be fixed on the roof of the megaphone frame, generator mounts, and in the compartment is equipped with electric repair toolbox, can for air conditioning, refrigerators, washing machines, electrical appliances product to provide convenient and flexible countryside distribution service.